by Antoni Deighton | Mar 4, 2023 | Email
I often hear people involved in General Aviation saying we can’t grow the pilot population because it is too expensive. Last month I wrote an email about the prices some people pay for luxury cars, watches and household appliances. You can find that email here....
by Antoni Deighton | Feb 10, 2023 | Email
Like many families this winter, we’ve been fighting a series of bugs. This past weekend, while my youngest was stuck in bed with a fever, he and I rewatched Disney’s animated feature film Planes: Fire and Rescue (if you haven’t seen it, I recommend it)! The story is...
by Antoni Deighton | Feb 3, 2023 | Email
Imagine the phone rings. A guy is on the line trying to sell you acetylsalicylic acid. He has a great deal for you if you sign up right now. You ask them for more information and they rave about how their acetylsalicylic acid also includes hypromellose, powdered...
by Antoni Deighton | Jan 28, 2023 | Email
Why do people buy Ferrari sports cars? Prices start at around $250,000 with the most expensive production models topping out around double that. The performance is not legally useable on any public road, but the sales figures show Ferrari sold over 11,000 last year....
by Antoni Deighton | Jan 13, 2023 | Email
Customer experience is the process is matching a business’ procedures with customer expectations. Done well and you have created a fan; poorly and you get bad reviews. Recently I took my dad to get a haircut. We went to a nearby barbershop with a sign in the window...
by Antoni Deighton | Jan 4, 2023 | Email
Happy New Year! Like many of you, I traveled over Christmas period to spend time with family: Three generations brought together in one house for several days of celebration. As a member of the middle generation who grew up with time in both camps, I smugly enjoyed...
by Antoni Deighton | Dec 17, 2022 | Email
Last week I posed a question: Can pilots learning to fly for personal reasons play a role in stabilizing the cyclical flight training industry? Here are some of the benefits that personal pilots can bring. Local pilots are not subject to the cyclical nature of airline...
by Antoni Deighton | Dec 10, 2022 | Email
Now that the holiday season is underway, I’ve been reflecting on the past year. One of the things that keeps coming back is the cyclical nature of flight training. Over the last three years we’ve seen a shortage of instructors, followed by what seemed like...
by Antoni Deighton | Oct 25, 2021 | Personalized Directory
How to personalize your directory listing So you’ve heard about how you can personalize your directory listing. But you’re reluctant to make changes without learning more about it first. I get it, I’m the same way. A well-prepared flight plan should...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, In my recent emails, I shared how helping a friend search for a flight school to complete their training made me realize there had to be a better way to help flight schools connect with clients. The fact is, without an easily searchable directory of verified and...
