by Antoni Deighton | Mar 4, 2023 | Email
I often hear people involved in General Aviation saying we can’t grow the pilot population because it is too expensive. Last month I wrote an email about the prices some people pay for luxury cars, watches and household appliances. You can find that email here....
by Laura Phaladi | Feb 25, 2023 | Email
Successful companies create niche products and services to cater to different segments of their customers. They can then serve those customers better while increasing utilization and productivity, increasing their revenues, and reducing their overhead. So let’s look...
by Laura Phaladi | Feb 16, 2023 | Email
Do you segment your customers? Here are some reasons I have found that make segmenting customers useful and worthwhile. About thirty years ago I worked for one of the well-known collector car auction houses based in London. In our business we had two customer...
by Antoni Deighton | Feb 10, 2023 | Email
Like many families this winter, we’ve been fighting a series of bugs. This past weekend, while my youngest was stuck in bed with a fever, he and I rewatched Disney’s animated feature film Planes: Fire and Rescue (if you haven’t seen it, I recommend it)! The story is...
by Antoni Deighton | Feb 3, 2023 | Email
Imagine the phone rings. A guy is on the line trying to sell you acetylsalicylic acid. He has a great deal for you if you sign up right now. You ask them for more information and they rave about how their acetylsalicylic acid also includes hypromellose, powdered...
by Antoni Deighton | Jan 28, 2023 | Email
Why do people buy Ferrari sports cars? Prices start at around $250,000 with the most expensive production models topping out around double that. The performance is not legally useable on any public road, but the sales figures show Ferrari sold over 11,000 last year....
by Antoni Deighton | Jan 13, 2023 | Email
Customer experience is the process is matching a business’ procedures with customer expectations. Done well and you have created a fan; poorly and you get bad reviews. Recently I took my dad to get a haircut. We went to a nearby barbershop with a sign in the window...
by Antoni Deighton | Jan 4, 2023 | Email
Happy New Year! Like many of you, I traveled over Christmas period to spend time with family: Three generations brought together in one house for several days of celebration. As a member of the middle generation who grew up with time in both camps, I smugly enjoyed...
by Antoni Deighton | Dec 17, 2022 | Email
Last week I posed a question: Can pilots learning to fly for personal reasons play a role in stabilizing the cyclical flight training industry? Here are some of the benefits that personal pilots can bring. Local pilots are not subject to the cyclical nature of airline...
by Antoni Deighton | Dec 10, 2022 | Email
Now that the holiday season is underway, I’ve been reflecting on the past year. One of the things that keeps coming back is the cyclical nature of flight training. Over the last three years we’ve seen a shortage of instructors, followed by what seemed like...
by Antoni Deighton | Oct 25, 2021 | Personalized Directory
How to personalize your directory listing So you’ve heard about how you can personalize your directory listing. But you’re reluctant to make changes without learning more about it first. I get it, I’m the same way. A well-prepared flight plan should...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, In my recent emails, I shared how helping a friend search for a flight school to complete their training made me realize there had to be a better way to help flight schools connect with clients. The fact is, without an easily searchable directory of verified and...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, It was 2008, and a friend of mine had just completed his first solo when his flight school closed. Finding a school for him to complete his training was taking longer than we had expected. Too long. If it is this hard to find a school for my training, what is it...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, In my last email I told you how finding the right flight school can be hard––even if people know what to look for. After trying several Google searches, it became clear that we were going to have to create our own list of local schools and call those that listed...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, In my last email I told you about a student pilot who needed to find a flight school fast when his school closed days after his first solo. He was based in Los Angeles and there were plenty of airports and schools nearby. Despite the L.A. traffic, he was willing...
by Antoni Deighton | Oct 25, 2021 | Email Archive
Hey, Some time ago, soon after the 2008 financial crisis, I was helping a student pilot look for a flight school. He had just completed his first solo in a Diamond DA40 when his school closed down at short notice. He needed to quickly find a new school fast––to...
by Antoni Deighton | Sep 17, 2021 | How to: Increase Retention
Lessons from COVID: The growing importance of digital marketing How much bigger would your flight school be if you spent some time and money on your website? According to Redbird’s annual survey, “flight training organizations ranked their websites and social social...
by Antoni Deighton | Sep 17, 2021 | Personalized Directory
Why you should enhance your flight school listing Some time ago, soon after the 2008 financial crisis, I was helping a student pilot look for a flight school. They had just completed their first solo in a Diamond DA40 when their school closed down at short notice....
by Antoni Deighton | May 15, 2021 | How to: Increase Retention
Have you defined a mission for your flight school? What is your flight school’s mission? We are used to newly certificated pilots asking, ‘what plane should I buy?’ And as experienced pilots, our answer is almost invariably the same, ‘what is your mission?’ As we all...
by Antoni Deighton | May 15, 2021 | Get Started
Do you have the data you need to build your dream flight school? Like you, we know that to fly safely in the clouds you need the right instruments to guide you. To build your dream flight school you also need to know where you are and where you’re going....
