Is it worth it?

I often hear people involved in General Aviation saying we can’t grow the pilot population because it is too expensive. Last month I wrote an email about the prices some people pay for luxury cars, watches and household appliances. You can find that email here....

How is age affecting your students?

Successful companies create niche products and services to cater to different segments of their customers. They can then serve those customers better while increasing utilization and productivity, increasing their revenues, and reducing their overhead. So let’s look...

Do you segment your customers?

Do you segment your customers? Here are some reasons I have found that make segmenting customers useful and worthwhile. About thirty years ago I worked for one of the well-known collector car auction houses based in London. In our business we had two customer...

There’s a bug going around…

Like many families this winter, we’ve been fighting a series of bugs. This past weekend, while my youngest was stuck in bed with a fever, he and I rewatched Disney’s animated feature film Planes: Fire and Rescue (if you haven’t seen it, I recommend it)! The story is...

Do you want some acetylsalicylic acid?

Imagine the phone rings. A guy is on the line trying to sell you acetylsalicylic acid. He has a great deal for you if you sign up right now. You ask them for more information and they rave about how their acetylsalicylic acid also includes hypromellose, powdered...

Is it really about the money?

Why do people buy Ferrari sports cars? Prices start at around $250,000 with the most expensive production models topping out around double that. The performance is not legally useable on any public road, but the sales figures show Ferrari sold over 11,000 last year....

They could have just changed the sign …

Customer experience is the process is matching a business’ procedures with customer expectations. Done well and you have created a fan; poorly and you get bad reviews. Recently I took my dad to get a haircut. We went to a nearby barbershop with a sign in the window...

Expectations, experiences, Apple, & Starbucks

Happy New Year! Like many of you, I traveled over Christmas period to spend time with family: Three generations brought together in one house for several days of celebration. As a member of the middle generation who grew up with time in both camps, I smugly enjoyed...

How to stabilize the flight training industry

Last week I posed a question: Can pilots learning to fly for personal reasons play a role in stabilizing the cyclical flight training industry? Here are some of the benefits that personal pilots can bring. Local pilots are not subject to the cyclical nature of airline...

Year end thoughts

Now that the holiday season is underway, I’ve been reflecting on the past year. One of the things that keeps coming back is the cyclical nature of flight training. Over the last three years we’ve seen a shortage of instructors, followed by what seemed like...

The best clients train at your school, right?

Hey, In my recent emails, I shared how helping a friend search for a flight school to complete their training made me realize there had to be a better way to help flight schools connect with clients. The fact is, without an easily searchable directory of verified and...

GA needs to fix this soon to survive

Hey, It was 2008, and a friend of mine had just completed his first solo when his flight school closed. Finding a school for him to complete his training was taking longer than we had expected. Too long. If it is this hard to find a school for my training, what is it...

Did you answer when I called?

Hey, In my last email I told you how finding the right flight school can be hard––even if people know what to look for. After trying several Google searches, it became clear that we were going to have to create our own list of local schools and call those that listed...

Google is not your friend

Hey, In my last email I told you about a student pilot who needed to find a flight school fast when his school closed days after his first solo. He was based in Los Angeles and there were plenty of airports and schools nearby. Despite the L.A. traffic, he was willing...

How long will it take you?

Hey, Some time ago, soon after the 2008 financial crisis, I was helping a student pilot look for a flight school. He had just completed his first solo in a Diamond DA40 when his school closed down at short notice. He needed to quickly find a new school fast––to...
She's scheduling an intro flight.
(But not with you.)
How many clients have you lost because you aren't listed in our FREE flight school directory?
She's scheduling an intro flight.
(But not with you.)
How many clients have you lost because you aren't listed in our FREE flight school directory?