by Antoni Deighton | Oct 25, 2021 | Personalized Directory
How to personalize your directory listing So you’ve heard about how you can personalize your directory listing. But you’re reluctant to make changes without learning more about it first. I get it, I’m the same way. A well-prepared flight plan should...
by Antoni Deighton | Sep 17, 2021 | How to: Increase Retention
Lessons from COVID: The growing importance of digital marketing How much bigger would your flight school be if you spent some time and money on your website? According to Redbird’s annual survey, “flight training organizations ranked their websites and social social...
by Antoni Deighton | Sep 17, 2021 | Personalized Directory
Why you should enhance your flight school listing Some time ago, soon after the 2008 financial crisis, I was helping a student pilot look for a flight school. They had just completed their first solo in a Diamond DA40 when their school closed down at short notice....
by Antoni Deighton | May 15, 2021 | How to: Increase Retention
Have you defined a mission for your flight school? What is your flight school’s mission? We are used to newly certificated pilots asking, ‘what plane should I buy?’ And as experienced pilots, our answer is almost invariably the same, ‘what is your mission?’ As we all...
by Antoni Deighton | May 15, 2021 | Get Started
Do you have the data you need to build your dream flight school? Like you, we know that to fly safely in the clouds you need the right instruments to guide you. To build your dream flight school you also need to know where you are and where you’re going....
by Antoni Deighton | Apr 17, 2021 | Directory Listing
How to list your flight school in the FlightRepublic directory You’ve decided to take the first step to implementing a digital sales funnel, and you’re ready to rise above the clutter and help clients find you. Now you need to list your school in the FlightRepublic...
by Antoni Deighton | Apr 9, 2021 | How to: Increase Retention
Experienced pilots stop flying for the same reasons students do A poster on a popular aviation forum recently asked ‘what factors led to your decision to stop flying?’ Halfway through the sixteen-page thread a summary identified the following: 1. Mental/intellectual...
