Lessons from COVID: The growing importance of digital marketing How much bigger would your flight school be if you spent some time and money on your website? According to Redbird’s annual survey, “flight training organizations ranked their websites and social social...

Have you defined a mission for your flight school? What is your flight school’s mission? We are used to newly certificated pilots asking, ‘what plane should I buy?’ And as experienced pilots, our answer is almost invariably the same, ‘what is your mission?’ As we all...

Experienced pilots stop flying for the same reasons students do A poster on a popular aviation forum recently asked ‘what factors led to your decision to stop flying?’ Halfway through the sixteen-page thread a summary identified the following: 1. Mental/intellectual...