Where do you fly from?

Many years ago, back when I started my flight training, I met up with some friends for dinner. One of them––who had worked for many years in Camarillo––said they had always been interested in learning to fly. “Where are you learning?” she asked. “At the Camarillo...

Some people like …

Some people like … airplanes. Some people like … the feeling freedom they get from flying. Some people like … the challenge of flying. Some people like … the convenience of traveling by personal airplane. Some people like … the earning...

Competing at a busy airport

Last week I shared some of the data we have analyzed from our directory. If you missed it, you can find it here. Amazingly, almost five percent of all US flight schools are based at just eight airports. So at a large airport with many schools to choose from, what...

Happy New Year

Happy New Year! Over the break I’ve been analyzing our directory data and there are some numbers in the listings that may surprise you. For instance, almost sixty percent (60%) of US flight schools are based at an airport shared with another flight school. Perhaps...

It’s that time of year again.

The day after Thanksgiving my inbox is overflowing with Black Friday offers, including some from a national tire retailer. Like many of you, I don’t buy tires unless I need to. No matter how good the deal, I’m simply not going to spend the money replacing perfectly...

Word of mouth

If you have customers, they are talking about their experience doing business with you. For local businesses in an established and well-defined industry like flight training, positive word of mouth can supplement or even replace time-consuming and expensive marketing...

How much more would your customers pay?

A couple of weeks ago I was traveling out West for work. When scheduling a rental car, I looked for the cheapest option: I was traveling by myself and just needed reliable transportation from Point A to Point B, so the company offering the best rates got my booking....

Getting off the bus

Recently, while visiting a new city with my family, we booked a tour on an open-topped double-decker bus. It was great. The tour guide was informative and funny (my 11-year old is still repeating some of the jokes we heard). And we enjoyed learning about the city and...

I want to visit your airport

I love airports. They are their own little eco-systems. Many small airports offer fuel and maintenance, a flight school and even a cafe. Some might have an EAA chapter, CAP squadron. When I learned to fly mine even had a Navy Flying Club. Like most eco-systems, all...

Do you have the ROADS app?

A couple of weeks ago I was having coffee with a friend who asked, “do you have the Porsche ROADS app?” Full disclosure: I don’t have a Porsche, but my Chrysler minivan enjoys a spirited drive as much as the next car. If, like me, you are not familiar with ROADS it is...