For instance, if you see that you have a lot of intro flights that are not converting to training flights, its time to explore what brought customers to your school, and find out why they’re not coming back. After all, most of your marketing efforts are spent bringing in customers for their first visit.
If you have an instructor who consistently gets their students to solo it’s time to find out what they are doing right so that your other instructors can benefit from their success. On the other hand, if you’re losing students after solo, perhaps you need to help your customers find a mission: a desire to fly is often not enough to get a student from intro flight to checkride.
Many students don’t appreciate how much time is spent honing their skills and technique in preparation for the checkride. They can often get discouraged and frustrated, thinking they already have met all the requirements needed to complete their training. Taking the time to clarify the process and explain how your school prides itself on graduating safe and professional pilots can often bridge the gap. This is another good time to involve the rest of the family who will be flying with your student after the checkride.