What do you tell clients when they ask you how long and how much will it cost to get a pilot license?
If you’re like most school owners, you probably answer something like it depends … and then maybe follow that with the minimum FAA requirements and the typical 65-to-80 hour “national averages” we hear repeated.
But for many customers that feels vague, which makes them want more information and reassurance before they are ready to commit.
What would your customer acquisition and retention look like if you could answer them to the nearest hour or two. How about if you could adjust the average time and cost for student age, frequency of training, seasonal weather, the type of aircraft they will fly, or even the assigned instructor?
Customers build relationships with businesses they trust, but during the critical early stages of the relationship, it is hard to demonstrate confidence when the information we have is imprecise.
As an industry we don’t have solid data about the customer conversion rate, student retention rate, the average number of hours to solo and many other meaningful milestones.
Here’s the thing …
You don’t need industry averages.
You already have all the information you need to give an answer with the level of detail you want using your school’s own training data.
The problem is the information you need is spread in different logbooks, invoices, and scheduling systems instead of where you need it: in a mobile device at your fingertips.
At FlightRepublic, we help flight schools like yours with data acquisition and analysis tools so you can build deeply satisfying and rewarding customer experiences for your students, increasing retention and graduating more pilots.
Simplifying the way you collect data so you can use it efficiently is the key to growing your business. Hit reply now to find out how we can help you make better use of your time.